Minnesota sports fans are a dynamic group of people who carry their own traditions depending on which hometown sports team they are rooting for: Minnesota United FC, Minnesota Timberwolves, Minnesota Lynx, Minnesota Twins.​After speaking with different MN sports fans it was clear that their traditions—chants, cheers, stadium experiences,and fan gear—are what made their fandom special... it's how they come together as a community whether they arein the stadium, at a sports bar, or cheering on the home team from their own home. And what better way to do thatthen make Bullseye the dog the ultimate Minnesota super fan. You can find him starting the wave at Target Field afterthe Twins score a home run or twirling his scarf to cheer on MN United at Allianz Field.​This campaign was a way to show our hometown communities that Target is along for the ride—that Target is here for it all.